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Ingrid Miles, CBR, REALTOR®

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Calling all Ipswich Residents with failed or failing septic systems

by Ingrid Miles, CBR, REALTOR®

 

Septic Betterment Program from Town of Ipswich website; 

INTRODUCTION

The Town of Ipswich invites those in need of septic system repairs or replacement to apply for a Loan under the Town’s Septic Management Betterment Program. The proceeds of a loan from the Massachusetts Water Pollution Abatement Trust and the Massachusetts Department of Environmental Protection are being utilized to help homeowners comply with Title 5, 310 CMR 15.000 of the State Environmental Code. This will be done by repairing or replacing failed on-site sanitary sewage disposal systems or providing connections to the municipal sewer system. The goal of the Betterment Program is to protect the public health, safety, welfare and the environment through the repair, replacement and/or upgrade of failed systems.

GENERAL PROGRAM DETAILS

The Betterment Program is offering a 2% interest loan with a maximum 18 year payment plan. This allows homeowners to repair their septic systems through the payment of a betterment. There is no credit check required, although all municipal accounts must be paid up to date. Only homeowners that are certified by the Tax Collector’s Office and Utilities Department as showing no outstanding balances due are eligible for the Betterment Program.

The loan application is processed under the direction of the Health Agent/Program Administrator. Loan payments must be made annually with the third quarter tax assessment to cover the amount of the loan plus 2% annual interest.

More information can be found in these documents: Betterment Program Information , Sample Betterment Agreement .

WHO IS ELIGIBLE?

All Ipswich households will be eligible to participate. Evidence of a failed system must be presented through an Official Title 5 Inspection Report completed by an Ipswich permitted System Inspector.

HOW DO I APPLY?  To obtain an application you may download it from the Town of Ipswich website or call the Health Agent during Town Hall operating hours at 978.356.6606.

American Taxpayer Relief Act of 2012 restores 2 tax breaks previously lost to homeowners.

by Ingrid Miles, CBR, REALTOR®

 

Homeowners received two little-noticed gifts from the fiscal cliff deal signed by President Obama on Jan. 1. That congressional agreement, called the American Taxpayer Relief Act of 2012, restores a pair of treasured tax breaks previously lost to homeowners.

One is the federal tax deduction for mortgage insurance premiums. The other is a tax credit that lets homeowners take up to $500 off their federal income tax for making certain improvements that increase the energy efficiency of their homes.

Bloomberg makes the point that restoring these tax perks was a triumph for the extremely powerful housing and mortgage insurance lobbies. These two breaks, together with decisions to preserve tax exemptions for home sale profits and mortgage debt forgiven in foreclosures and short sales, could total $600 billion over the next five years.

Deduct MI premiums again

If you pay mortgage insurance, you know that deducting it is the next best thing after being able to cancel it (when the loan balance drops below 78% of the home's value and you've made at least 60 payments). Congress snatched away the deduction at the end of 2011 but gave it back with the stroke of a pen in the Jan. 1, 2013, deal.

You can use the deduction on your 2012 and 2013 federal taxes. It applies to private mortgage insurance premiums as well as Federal Housing Authority and Veterans Affairs premiums.

Restoring the deduction for those two years will cost taxpayers $1.3 billion, says The Associated Press

Bloomberg says about 3.6 million taxpayers used the deduction in 2009 (the latest data available). "They deducted almost $5.5 billion in premiums, for a total tax benefit of more than $700 million, according to the National Association of Homebuilders in Washington."

To enjoy this restored benefit, you'll have to itemize deductions on your federal income tax, said MSN Money tax expert Jeff Schnepper, reached by email. "That means, assuming you don't take the standard deduction, your maximum benefit is 25% of whatever you pay in mortgage insurance premiums."

The deduction is for taxpayers earning less than $110,000 a year, says Mortgage Insurance Companies of America, a trade group.

FHA rules about to change

Government's and lenders' rules require mortgage insurance for homes bought with a down payment of less than than 20%. MICA, the trade group, says that roughly 29% of home loans have mortgage insurance. Of that, 9% is private mortgage insurance, 13% is FHA mortgage insurance and 7% VA coverage.

Heads-up: Buying an FHA-insured home is about to become more costly, by the way. Not only are FHA premiums rising to replenish the insufficient FHA insurance pool but FHA is putting an end to homeowners' ability to cancel their insurance once they have a 78% stake in the home. 

No date has been set for the change, HUD spokesman Lemar Wooley said by email. He expects an announcement by March 31 or sooner. Once the change goes into effect, you'll pay mortgage insurance on an FHA loan for as long as you own the loan. The change does not affect FHA loans made before then, though.

Credit for green improvements

And now for that tax credit on energy-frugal improvements. A credit -- unlike a tax deduction, which lowers your taxable income -- is simply money taken off the amount you owe the IRS.

Residential energy tax credits have been available for several years for improvements and appliances that improve a home's energy efficiency. (The program has a tortured history. See it here at the Alliance to Save Energy.)

The tax credit is typically 10% -- up to a total of $500 -- for purchasing and installing certain products. But a few eligible products have specific credits, $300 for an electric heat pump water heater, for example.

What's eligible

The credit can be used when you purchase a qualified new water heater, furnace, boiler, heat pump, central air conditioner, insulation, windows or roofing for your home. Circulating fans are eligible when they're used in a qualifying furnace. Biomass stoves that use qualified fuel also are eligible.

As you may have noticed, "eligible" is the important word here. The Alliance to Save Energy explains how to find out which appliances are eligible. The Database for State Incentives for Renewables & Efficiency also offers a rundown of the credit.

You claim the credit for the tax year in which the appliance was installed (not purchased). You can use the tax credit only if you haven't claimed it before (in any year). File IRS Form 5695  along with your income tax to claim the credit. Here's how the IRS describes the credit.

Extending the credit for 2012 and 2013 will cost taxpayers $2.4 billion, according to the AP.

 

One in Five Say It’s a Good Time to Sell

by Ingrid Miles, CBR, REALTOR®

Last month the largest percentage of Americans since the housing bust said they believe it’s a good time to sell house, according to the latest Fannie Mae National Housing Survey.

Results from show Americans’ optimism about the recovery of the housing market and with regard to homeownership continued its gradual climb, bolstered by a series of mortgage rate decreases experienced throughout the summer. Consumer attitudes about the economy also improved substantially last month, breaking the progression of waning confidence seen during much of this year.

Survey respondents expect home prices to increase an average of 1.5 percent in the next year. The share who says mortgage rates will increase in the next 12 months dropped 7 percentage points to 33 percent. Nineteen percent of those surveyed say now is a good time to sell, marking the highest level since the survey began in June 2010. Tying the June 2012 level (and the all-time high since the survey’s inception), 69 percent of respondents said they would buy if they were going to move.

With regard to the economy overall, 41 percent of consumers now believe the economy is on the right track, up from 33 percent last month, while 53 percent believe the economy is on the wrong track, compared with 60 percent the prior month. Both the right track and wrong track figures mark the highest and the lowest readings, respectively, since the survey began in June 2010.

Thirty-seven percent of those surveyed expect home prices to go up in the next year, the highest level since the survey’s inception in June 2010. Thirty-three percent of respondents say mortgage rates will go up in the next year, a decrease of 7 percentage points since last month. Those who say now is a good time to buy dipped slightly to 72 percent.

Consumer optimism climbed in September, with 41 percent saying the economy is on the right track—the highest level recorded since the survey’s inception and an 8 percentage point increase over last month. Forty-four percent of respondents expect their personal financial situation to improve over the next year, up from 42 percent in August.

The share of respondents who say their household income is significantly higher than it was 12 months ago decreased by 3 percentage points to 17 percent. Thirty-four percent of those surveyed say their household expenses are significantly


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Homeowners Recover 13.5 Percent of Lost Equity Through Q3

by Ingrid Miles, CBR, REALTOR®

 

Rising home values have brought homeowner equity to its highest level since the third quarter of 2008 and helped lift 1.3 million families above water. Homeowner equity jumped $406 billion, or 5.9 percent, to $7,275 billion in the second quarter of 2012, according to the Obama Administration’s September Housing Scorecard.

After a sharp first quarter rise, total equity has grown to $863 billion, or 13.5 percent, since the end of 2011. The number of underwater borrowers has declined by 11 percent since the end of last year, from 12.1 million in the 4th quarter of 2011 to 10.8 million in the second quarter of 2012.

Nearly 1.3 million homeowner assistance actions have taken place through the Making Home Affordable Program, while the Federal Housing Administration (FHA) has offered more than 1.4 million loss mitigation and early delinquency interventions. The Administration’s programs continue to encourage improved standards and processes in the industry, with HOPE Now lenders offering families and individuals more than three million proprietary mortgage modifications through July.

As of August, more than one million homeowners have received a permanent HAMP modification, saving approximately $539 apiece on their mortgage payments each month, and an estimated $15 billion to date. In August, 81 percent of homeowners with eligible non-GSE mortgages benefitted from principal reduction with their HAMP modification. Eighty-seven percent of homeowners entering the program in the last two years have received a permanent modification.

“As the September housing scorecard indicates, our housing market is showing important signs of recovery – with homeowner equity at a four-year high and summer sales of existing homes at the strongest pace in two years,” says HUD Acting Assistant Secretary Erika Poethig. “The Administration’s efforts to keep housing affordable and refinances strong are critical with so many households still struggling to make ends meet. That is why we continue to ask Congress to approve the President’s refinancing proposal so that more homeowners can secure the help they need.”

Rising home values have brought homeowner equity to its highest level since the third quarter of 2008 and helped lift 1.3 million families above water. Homeowner equity jumped $406 billion, or 5.9 percent, to $7,275 billion in the second quarter of 2012. After a sharp first quarter rise, total equity has grown to $863 billion, or 13.5 percent, since the end of 2011. The number of underwater borrowers has declined by 11 percent since the end of last year, from 12.1 million in the 4th quarter of 2011 to 10.8 million in the second quarter of 2012.

The Administration’s foreclosure programs are providing relief for millions of homeowners as we continue to recover from an unprecedented housing crisis. Nearly 1.3 million homeowner assistance actions have taken place through the Making Home Affordable Program, while the Federal Housing Administration (FHA) has offered more than 1.4 million loss mitigation and early delinquency interventions. The Administration’s programs continue to encourage improved standards and processes in the industry, with HOPE Now lenders offering families and individuals more than three million proprietary mortgage modifications through July.

Homeowners entering HAMP continue to benefit from deep and sustainable assistance. As of August, more than one million homeowners have received a permanent HAMP modification, saving approximately $539 on their mortgage payments each month, and an estimated $15 billion to date. In August, 81 percent of homeowners with eligible non-GSE mortgages benefitted from principal reduction with their HAMP modification. Eighty-seven percent of homeowners entering the program in the last two years have received a permanent modification

For more information, visit www.realestateeconomywatch.com.


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4 tips for a smarter home purchase

by Ingrid Miles, CBR, REALTOR®

Mood of the Market

The fields of behavioral economics and behavioral finance are a couple of 21st-century mashups, academia-style, blending observations about the often-irrational financial decisions people make (which, writ large, become economic trends) with insights from the behavioral sciences, from anthropology to psychology, and beyond.

Though these disciplines originated in the ivory tower, they have, in turn, given birth to a number of findings, insights and even mandates for every homebuyer who wants to optimize the dozens, maybe even hundreds, of decisions they'll face at every point on the path to purchasing a home, from when to buy to how much to offer to what type of mortgage to take.

Here are the four most powerful behavioral economic and finance insights with real estate implications, and how you can apply them to level up your own home buying decision-making:

1. Observing willpower basics can help you avoid overspending.

In real estate, overspending can mean any of several things, but there is one definition that is particularly insidious, and it's the simplest: spending more than you can truly, sustainably afford to!

This happens because, over the years, buyers have grown to conflate their lender's decision on how much they can spend with their own decision to make about how much they can afford to spend.

It's like confusing your credit card limit with what is responsible to spend.

Willpower researchers have found that not only does the elusive ability to exercise self-control in the face of temptation actually exist, it can be fostered in some relatively simple ways. This is good news for homebuyers in today's hot market, where multiple offers and a fear of missing out on good deals can create that auction atmosphere that causes otherwise sane and sober spenders to throw every cent they can at their target home.

The theory of ego depletion says that willpower is finite, and can be depleted by putting too many demands on it at once. So, rather than trying to diet, stop biting your nails and start a new cardio regimen all at the same time, most people do better making one willpower-sapping change at a time.

And the same goes with homebuying: If you've had a day where you went to great lengths to bite your tongue to avoid snapping at your kids, and you also had to turn down Girl Scout cookies and birthday cake carbs at work all day, it might not be the right night to decide how much to offer on your home. Instead, ask your agent to connect with the listing agent and let them know to expect an offer in the morning.

Similarly, avoid letting yourself get too hungry or binging on sugary treats during the stress of your house hunt; willpower requires brain glucose, so super-hungry house hunters or those on a sugar rush/crash cycle are liable to make poor decisions at offer-price decision time.

2. Ditch the herd.

Everyone wants to buy low and sell high, especially when buying a home. The challenge is that we all have an innate fear of missing out on both bargains and profits. Our inclination to act on this fear is exacerbated when we hear stories of the steal that our cousin got on a foreclosed home at the bottom of the market, or the cash that is being thrown at our next-door neighbor at the top.

Think about it: When prices are cheapest, and on the decline, demand is low and is hard to drive upwards, because people are afraid to buy a home when they think the price might continue to decline. And the opposite is true: When home prices are rapidly ascending, demand is high, and tends to snowball even higher, as people afraid of missing out on value increases and others afraid of being priced out of the market frantically join the herd and buy, buy, buy!

This is precisely why it's foolhardy as a homebuyer to try to time the market just right. Best practice is to buy when the time is right for you, your family and your finances, then to get educated about market dynamics and use them to inform your strategy on how you execute your purchase, like what price range and area to target, how much to offer and when to lock your interest rate.

3. Overconfidence and real estate are a deadly combination.

Behavioral finance researchers and theorists have devoted a lot of attention to overconfidence: the tendency of some investors and financial professionals to overestimate their ability to pick stocks, trade profitably or otherwise succeed at a given task. In the realm of traded assets, overconfidence cause all sorts of simple, yet potentially catastrophic, behaviors, like making excessive trades, which has been correlated to big time losses over time.

And overconfidence is just as deadly in real estate: Homebuyers who incorrectly gage their own bargaining power, future finances or fix-it prowess can and often do end up in what my mom would call "a world of hurt."

  • Lowball offers or other negotiating strategey (no typo) can result in lost home after home, all while prices go up and your energy and enthusiasm go down.
  • Making mortgage obligations with overly optimistic hopes for your future income or the home's appreciation is exactly what got the last generation of homeowners in trouble.
  • And buying a major fixer when you have no money to hire a contractor and you've never even had any interest in owning, much less swinging, a hammer? It's a recipe for disaster. Didn't you ever see "The Money Pit"?

4. Don't let loss aversion make you forget what you can truly afford.

There is an interesting imbalance in most of our brains, when it comes to our financial decisions: We are more afraid of losing money (and financial opportunities) than we are attached to acquiring gains. That is, our fear of loss is much, much greater than our emotional attachment to potential profits.

In homebuying, this most often manifests when house hunters lose their minds and cut the purse strings entirely to secure a hot home in a hot market. This is the same mindset that has kept homeowners stuck in homes in depressed markets: Some unemployed and underemployed homeowners have even forgone great job offers in other areas, committed to spending what might be dozens of years in the very worst local economic markets, all to avoid short-selling the place and taking a loss.

I've seen people do very, very scary things out of loss aversion, from simply (but devastatingly) overextending themselves to buy homes they can't afford without endangering their financial well-being, to taking mortgages they knew would adjust problematically in 12 months. What's even more dysfunctional, though, is avoiding the "loss" of a target property by taking gifts and loans from relatives who you know upfront will be less than cheerful givers and who you know upfront will never let you hear the end of it.

Tara-Nicholle Nelson is author of "The Savvy Woman's Homebuying Handbook" and "Trillion Dollar Women: Use Your Power to Make Buying and Remodeling Decisions." Tara is also the Consumer Ambassador and Educator for real estate listings search site Trulia.com. Ask her a real estate question online or visit her website, www.rethinkrealestate.com.

Recruiting, Aging Workforce and Competition Top List of Crucial Business Challenges

by Ingrid Miles, CBR, REALTOR®

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[1]

Securing top talent was the number one business worry for the nation’s top real estate brokerage executives who responded to a recent Imprev Thought Leader Survey. More than 90% of those who responded to the poll cited “securing top talent” as the leading “crucial business concern,” followed by “developing the next generation of agents,” “agent compensation,” and “staying ahead of the competition.”

When these real estate executives were asked to identify their company’s “single biggest challenge” today, recruiting (42 percent), profitability (19 percent) and competition (14 percent) were named as their principal challenges.

“Real estate leaders revealed how deeply the industry’s fate is tied to recruiting,” said Renwick Congdon, CEO of Imprev. “It’s a thread that runs throughout the survey results,” Congdon added.

These were among key findings from a Thought Leader Survey released this week by Imprev of Bellevue, Washington during CMLS Boston 2012, the annual conference for the Council of Multiple Listing Services, which runs through Friday. The Seattle-area technology company provides marketing products and platforms for the real estate industry.

Congdon noted several top executives commented on the “aging population of REALTORS®” along with the growing challenge of recruiting the “next generation” of management. According to the National Association of REALTORS®, the median age of its members increased rapidly in just five years from 51 in 2006 to 56 in 2011. While the American workforce continues to age, the real estate industry skews significantly older: the Bureau of Labor Statistics pegs the mean age of the overall workforce at 40.8 in 2006 and just 42 in 2010 (latest available data).

Congdon notes concern is mounting in the industry about an eventual “knowledge walkout.” Virginia-based blogger and real estate brokerage manager J.J. Stakem last year wrote about this phenomenon, citing a 2006 article in CIO magazine (“Beating the Boomer Brain Drain Blues” by Susannah Patton). It discussed the knowledge walkout that occurred in the aerospace industry in the 1990s.

The article noted that in 1997 nearly 12,000 Northrop Grumman workers exited with only 1200 remaining, taking “with them years of experience and in-depth knowledge.” A senior executive at Northrop Grumman commented about the knowledge loss, saying,

“In an exit interview, you can capture certain things, but not a lifetime of experience.”

“As the real estate brokerage industry ages, we may experience a knowledge walkout,” Congdon noted. “Being aware of the possibility, and the impact it could have on a generation of homebuyers, will help the industry in recruiting and training the next generation of leaders,” he said.

Reasons to Stay or Go
The survey specifically asked real estate executives to identify why real estate agents join or leave their company. More than three out of four respondents said “brand and reputation” was the top reason they believe agents join their firm (78 percent), followed by “better technology” (75 percent) and “culture fit” (75 percent), then “training and education” (73.4 percent).

The top reasons agents left their company: “better compensation” topped the list (60 percent), followed by “culture fit” (30.8 percent), “administration and support services” (12.3 percent) and “more leads and referrals” (10.8 percent).

Imprev created the new Thought Leader survey, said Congdon, “to provide impartial information for top real estate executives to share with the entire industry.”

“It seems that most real estate-related surveys are totally self-serving,” Congdon explained, “but because we work with a wide variety large and small real estate leaders, we can take a broad approach to the data, and help everyone gain better insight into what leaders are thinking.”

The survey polled more than 850 top real estate brokerage executives at leading franchises and independent brokerage firms responsible for more than a third of all U.S. residential real estate transactions last year.

For more information, visit www.imprev.com [2].


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Copyright © 2012 RISMedia. All rights reserved.

Massachusetts Home Sales hits a ‘Baker’s Dozen’

by Ingrid Miles, CBR, REALTOR®


Massachusetts Home Sales hits a ‘Baker’s Dozen’ in July with 13 Straight Months of Increases as median prices also tick up REALTORS® support new short sale guidelines for Fannie Mae and Freddie Mac

WALTHAM, Mass. – August 29, 2012 – The Massachusetts Association of REALTORS® (MAR) reported today that July marks the 13th straight month that single-family home sales have gone up compared to the same month the year before. Condominium sales were also up from July 2011. Both single-family and condominium median prices were up compared to last year.

“While we’ve hit a ‘baker’s dozen’ with months of sales increases now at 13, prices continue to stabilize,” said 2012 MAR President Trisha McCarthy, broker at Keller Williams Realty in Newburyport. “The probability that home prices will begin a more steady increase is good if the combination of higher buyer activity and lower inventory levels continue. What is needed are more sellers at all levels to insure that price increases happen at a more reasonable pace than during the bubble years.”


There were 4,709 detached single-family homes sold this July, a 22.7 percent increase from the 3,837 homes sold the same time last year. This is the 13th straight month of year-over-year increases. On a month-to-month basis, home sales were down 13.2 percent from 5,422 homes sold this past June.
The median selling price for single-family homes in July was $325,000, which was the up 1.9 percent from $319,000 in July 2011. On a month-to-month basis, the July median selling price was down 1.1 percent from $328,500 in June 2012.


The July condominium market was up 23.1 percent compared to the same time last year (from 1,468 units sold in 2011 to 1,807 units sold in 2012). This is the 12th month of the last 13 that condominium sales have been up. On a month-to-month basis, condominium sales were down 16.6 percent compared to the 2,167 units sold this past June.

Condominium median selling prices in July were up 4.2 percent from the July 2011 median price (from $288,000 to $300,000). On a month-to-month basis, the median selling price of a condominium was down 3.8 percent from a June 2012 median of $312,000.


New Short Sale Guidelines for Fannie Mae and Freddie Mac:
REALTORS® in Massachusetts and across the country support the recent announcement made by the Federal Housing Finance Agency that Fannie Mae and Freddie Mac are issuing new and clear guidelines to their mortgage servicers that will align and consolidate existing short sales programs into one standard short sale program. These changes are scheduled to go into effect on November 1, 2012.
“There is nothing ‘short’ about a short sale and anything that can streamline the process and make it faster will help prevent foreclosures and preserve home values in communities across the state is a good thing,” said McCarthy. “We support efforts like these at the federal, state and local level that work to stabilize the market and help homeowners that are having financial difficulties through no fault of their own.”


One of the most important features of these new guidelines is that Fannie Mae and Freddie Mac will permit a homeowner to sell their home in a short sale even if they are current on their mortgage if they have an eligible hardship. This is a significant change as in most instances; a homeowner has to be at least 90 days late on their mortgage payment to begin the short sale process. As a result, because of the length of time it takes for short sales to be approved, the home often goes into foreclosure.
Inventory and Days on Market:


The inventory of single-family homes as of July 2012 decreased 16.6 percent from July 2011 (34,337 listings in 2011 to 27,622 listings in 2012) which translates into 7.7 months of supply in July 2012. This is down from 11.3 months of supply last year and also down slightly from 8.3 months in June 2012. Inventory has gone down eight of the last 10 months. This was also the largest single month year-over-year decrease since 2007.


The inventory of condominiums on the market in July was down 29 percent compared to the year before (11,974 listings in 2011 to 8,497 listings in 2012), which translates into 6.3 months of supply, which is down from 10.1 months in July 2011 and down from 6.9 months in June.

Detached single-family homes stayed on the market an average of 98 days in July 2012, which was down one day from 99 days in July 2011. Condos stayed on the market an average of 93 days, down from an average of 100 days in July 2011. On a month-to-month basis, days on market for single-family homes were down from 104 days in June while condos were down from 96 days.

About the Massachusetts Association of REALTORS®:
Organized in 1924, the Massachusetts Association of REALTORS® is a professional trade organization with more than 19,000 members. The term REALTOR® is registered as the exclusive designation of members of the National Association of REALTORS® who subscribe to a strict code of ethics and enjoy continuing education programs.

Energy Saving Measures

by Ingrid Miles, CBR, REALTOR®

With heating and cooling costs continuing to rise, it makes sense to look at one of the leading causes of energy inefficiency in the home: the windows. Installing energy-efficient windows can mean increased comfort as well as savings on utility bills in any climate.

The transmission of air and light is generally the most important function of windows. However, this can mean heat loss in the winter, overheating in the summer, and higher energy bills. A typical home may lose up to 30% of its heat or cooling through windows. Properly installed energy-efficient windows can go a long way toward improving this situation.

There are many factors that affect a window's energy efficiency. Whether they are single or multiple-paned, gas-filled, Low-Emittance (Low-E) coated, and even the material of the window frame all contribute to a window's performance. One excellent resource is www.efficientwindows.org, which provides detailed information on these specifications and how to select windows appropriate for various climates. An experienced window contractor can also be a good source of information and recommendations.

Homeowners should check with their local utility to find out about possible rebates and other incentives for the purchase of new, energy-efficient windows.

Of course, replacing windows is not always a viable option. However, there are steps homeowners can take to improve their energy savings without replacing windows such as making sure windows are properly caulked, keeping weather stripping in good repair, and using storm windows will help. Putting window coverings is another good way to reduce heat loss in winter and avoid overheating during summer.

Improving energy efficiency throughout the home means cost savings to the homeowner. Energy-efficient windows are a significant step toward that goal.

 

Pillar to Post

Helping Sellers Maximize Their Profit Potential

by Ingrid Miles, CBR, REALTOR®

 

Helping Sellers Maximize Their Profit Potential

 

For most people their home is their largest investment. It is most likely going to bring the greatest return on investment and it is perhaps the only investment that allows you to enjoy it while it increases in value. Therefore, homeowners should put a lot of thought and consideration into the eventual possibility of selling the home. After all, we all sell at some point, right?

Your sellers may be thinking of selling in a month, six months or six years, but the process is the same and the main objective is to get the maximum return on the investment. This translates to faster, higher commissions for you.

Staging has become an important factor in home sales. However we take a different approach to traditional staging. We actually don’t even like to use the word “staging.”

Staging implies false or façade, which most savvy buyers can see through.

We like to call it detailing the home, or creating a lifestyle that buyers want, presenting the home as a “hot commodity.”

We do this by helping homeowners make decisions that will not only improve the way they live in their homes, but ultimately increase its value. Keeping a home updated and organized throughout the years will help to give the home the curiosity factor that makes people interested in seeing more.

As we all know, good curb appeal and updated kitchens and bathrooms help sell a home. They don’t need to be high-end or luxurious. Just updated, clean and well designed is enough. The investment made in these updates will definitely translate into cash at closing and could be the difference between a fast and profitable sale, versus a listing that languishes on the market.

Investing in preparing a home for sale can be a tough nut to swallow for homeowners in this challenging market, but they can’t really afford not to. Frequently, we hear that a homeowner did not know that the cost of preparing a home for sale—including the cost of professional staging—is often tax deductible.

In addition, it can often be charged on a credit card and paid off slowly or once the home sells. This minimizes the out of pocket costs for the homeowner and gives them the confidence that they have increased their profit potential.

We have found that the magic formula for selling high in the current market is what we refer to as the “selling trifecta.” A fair market price, excellent marketing and a well prepared “staged or detailed” home is the winning combination.

Help your homeowners sell high and fast by providing them with the tools they need to be market ready, and you too will reap the benefits when you hit the closing table.

Our top 5 ways to boost your sales appeal:

1. Curb Appeal - People do judge a book by its cover, so the outside of the home becomes as important as the inside. Seasonal color, a well manicured lawn and landscape, and a freshly painted front door all add value and interest to the home.

2. First Impressions - Make the entryway of the home inviting. Add a mirror. Buyers really do like to literally “see” themselves in a home they are interested in. Remove all personal items such as coats, shoes, sports equipment, etc. This will give buyers the impression that the home offers plenty of storage solutions. Adding flowers or natural elements will also add a welcoming touch. Don’t forget to attract a buyer’s sense of smell. Consider air fresheners that are subtle with a natural scent like cinnamon or vanilla. Stay clear of florals. These small tricks will give buyers a positive first impression and make them interested in seeing more.

3. Kitchens sell homes - A well designed updated kitchen will pay for itself and then some. Changing out cabinet hardware is an inexpensive way to change the look of the kitchen. An interested buyer will open up drawers, cabinets and closets so remove anything unnecessary and give the illusion of a clutter-free lifestyle. Also, keep the counter tops clear of clutter and most appliances.

4. Bathrooms – In most cases, today’s buyers are looking for homes that they can move into and live. They may have long term goals of renovations and updates, but they want to feel good about the investment that are making. Keeping the fixtures updated is essential to giving a bathroom that “move-in ready” feel. Again, by reducing the clutter and personal items, buyers will see the potential.

5. Furniture placement and flow - Edit down furniture and accessories to help buyers envision their things in the home. There does not need to be something on every wall or every corner. Leave passageways and hallways opened enough to allow two people to pass. It may look bare to the homeowner, but will look fresh and organized to a buyer.

Also, always keep paint colors neutral and current. Paint is an inexpensive way to freshen up a space and neutral colors always give a good first impression.


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Copyright © 2012 RISMedia. All rights reserved.

 

Recycling save you money!

by Ingrid Miles, CBR, REALTOR®

Did you know that:

1.  that all plastics number 1 to 7 can be recycled?

2.  that you can recycle glass, cans, cardboard and paper  as well as

3.  newspapers, magazines

4.  junk mail and envelopes and

5.  OJ or milk cartons

6.  you can put latex paint dried out into your regular trash?

Check with your town as to when leaf collection is:  usually mid-November.

Other approaches for recycling include:

1.  construction waste:  Mellow Disposal of Georgetown, MA (978.352.9948)/pay be weight.

2.  household hazardous waste:  call your town's health department

3.  for appliances and metal items that you are not able to get to a Transfer Station, call JRM to pay with credit card and schedule pickup at 978.536.2500.

 

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